"Buy NOW, or else... " is not what I wanna talk about
Have you ever received a time-sensitive offer?
The one that says if you don't buy NOW it's gone for good?
But is it?
You can bet it's not gonna be the last time:New offers will come - with even better stuff.
New sales will come - with even lower prices.
There's always a technical issue to make the seller postpone the deadline a few hours, at least.
And the shiny new thing they're announcing is probably very similar to the last shiny new thing.
So why should I use the panic factor on you - and feel real sleazy - when I can use my newsletter to tell you about what really matters:
It's not about what's hot on Vogue or trending on Instagram, I'm all about the awesome things that goes into creating clothes that'll be loved for years.
And I love to create collages with my research pictures - to see if they make any sense:
The other thing is: I wanna do the best job that I can every time.
And because I'm doing all by myself, that means producing only small collections in tiny batches.
Call it artisanal, if you're into that. I really do make a lot of the pieces myself, by hand.Why even pretend I can compete with the bigger brands and end up under-delivering?
(just like how bananas in Europe always disappoint me. Or those tasteless cherries we get in my hometown back in Brazil. But I digress.)