"Stop trying to be Fashion!"

Don't get me wrong, of course I love clothes and their magical transformation powers.

But all my jobs were as the technical ninja (well, Product developer) figuring out cost-effective ways to make overpriced pieces for The Real Housewives of Rio de Janeiro.
Or drawing the most generic stuff on a computer screen - you know, stuff that ends up on InStyle magazine, in that god awful Shop the Look (so you can look like every other "Fashionista") section.

So it's about time I followed the best/ weirdest advice I got in 4 years of fancy Fashion education and used my hands-on skills to tell another side of the story.

Plan my Outfit of the Day so I can go from girlfriends brunch to classy date? Meh.

Look like I stepped out of an anime that's Miuccia Prada's latest guilty pleasure?

The brainchild of a vintage hoarder and a manga artist, conceived to the soundtrack of Final Fantasy VII?

Appropriately dressed to meet friends for a day of videogames, trampoline, karaoke and Chinese hot pot?

Hell. Yes.

Or if that's all too much for you, my designs also make really stylish pyjamas - to make you look like you wear them everywhere totally on purpose.


(Quote at the top by David Kappo, course leader at Central St. Martins and lecturer at the Royal College of Fashion. He yelled it at us many times during the Graduate Diploma course.)