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How to take measurements to buy clothes online (the obvious vs. the easy way)

There's no such thing as a Standard size chart. Human bodies don't follow fabricated proportions like dressmaker's dummies or show dogs, so it's normal that each brand will define their own standards according to their style and their customer base. That's why I'd feel short and pudgy trying jeans at Acne Studios, while my friends from dance class get disappointed that even my size S won't be very revealing. Trying on clothes can be a frustrating experience - especially when you add stuck-up shop staff, bad lighting and covid - so online shopping can be your salvation, if you're willing to learn a new skill: taking measurements. (oh you'll also have to buy a new tool, a soft tape measure/ measuring tape. Or...

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