No cardboard box, no tissue paper: how can I deliver the best shopping experience without the waste?
I had my star moment last month when I sold the first Sailor Pussy t-shirt seconds after I posted it.
I was super excited giving all the details of how I designed it, how I hand printed each one, explained the length's a throwback to the high school uniforms on the original Sailor Moon comics…
But after I packed it, I felt all that excitement going away - DAYUMMM, I make some really ugly packages!
Why? Why do I do this to my precious designs?
Waste isn't pretty
Branding's great marketing… until it becomes trash.
Even if you're like me, and you actually enjoy a nice cardboard box to organise the many bits and bobs around your workspace, at some point you'll wanna make the switch to Muji:
Time to open up and neatly fold those cardboard boxes, take them to the recycling point and hope the container won't be contaminated by a greasy pizza box that'll prevent it from being recycled.But since I'm putting so much love into my designs, why can't I apply some of it to deliver you Full Online-shopping Fantasy?
What I'm already doing: REDUCE & REUSE
Most textiles don't need the hard shell of a cardboard box, the biggest concern is protecting them from moisture, light and bugs - so yeah, I get all my pretty prints in ugly plastic bags.
I also try to make them as small as possible, in case it might fit into your mailbox.
Synthetic fragrances can cause allergies, and conventional fabric softeners are full of petroleum-based substances that aren't biodegradable.
My other issue with fabric softener, or rather the silicon wash they do in the apparel industry:
What I'm working on:
I'll probably get in trouble if I send untreated plants and seeds overseas, though. Now I have to find out if vetiver oil won't stain (I'm terrified of chemical reactions on textiles).
Is it enough?
There's a lot to re-evaluate on our relationship with waste, but there's no need to retreat into a cave in the woods wearing a potato sack.
(Wear a t-shirt dress instead! *cheeky salesperson wink*)